Furniture Ecommerce
Shop / catalogueA warm product-led structure for ranges, collections and featured items.
Independent websites, clearer enquiries
Websites that make your business easier to trust, understand, and contact.
I design and build clear, polished websites for independent businesses, clubs, venues, and solo operators. The goal is simple: help people understand what you do, feel confident in you, and get in touch without friction.
If your current site feels dated, confusing, too template-like, or hard to update, I can help you turn it into something sharper and easier to run.
location
London · UK
work
Design · Websites
response
< 24h
clients
Local · Independent
Selected work
2026 · liveLive · 2026
Uncle Tibo
A Sydenham coffee house and pizzeria that needed more than a good-looking site: live reservations, availability logic and a staff dashboard for service.
Role
Site · Booking system
Logic
Live table capacity
Backend
Express · SQLite
Bookings that know the room.
Customers pick a date and sitting. The system checks real table capacity before it lets the booking through.
Live
Leo Catering
Plant-led catering in London. An editorial, food-forward site that makes the offer feel warm and the enquiry easy.
Role
Design · Build
Type
Multi-section
Sector
Catering · events
Food for real tables.
A warm, appetite-first site built around menus, people and a simple enquiry.
Templates
starting pointsNot sure on the design?
We've got a few strong ways in.
If the blank page is the hard bit, we can start from a proven layout and reshape it around your brand, copy and goals. You get direction quickly without being boxed into a generic template.
Pick a routeShop · service · portfolio
Make it yoursBrand · copy · imagery
Ship leanFast static build
Positivus Landing
Agency / serviceA bold landing-page system for offers, benefits, process and proof.
Gritty Culture Blog
Editorial / archiveA sharper magazine-style route for articles, categories and visual browsing.
Designer Portfolio
PortfolioA clean personal site shape for profile, work, process and contact.
SMIT Portfolio
Creative profileA darker portfolio direction with a direct hero and strong case-study focus.
Website References
Layout libraryA broad set of page patterns to borrow from when the direction is still open.
Services
choose the right starting pointMost clients do not need a technical shopping list. They need a clearer website, a sharper version of what they already have, or a few useful fixes that make enquiries and updates easier to manage.
New website
For businesses that need a proper online home, not a patched-together template. Clear pages, confident design, and a handover that lets you keep running it.
- Clear first impressionA homepage that explains what you do and why people should trust you.
- Pages that make senseServices, about, work, and contact pages shaped around what clients need to know.
- Easy to updateA simple editing setup and handover, so small changes do not become a chore.
- Launch supportHelp with content, domain, hosting, and the final checks before it goes live.
- Optional careContent updates, monitoring, and small improvements after launch if you want them.
- Community rateReduced or staged options for grassroots clubs and non-profits. Ask.
Website refresh
For existing sites that need clearer copy, better design, and a cleaner path to enquiries. Keep what works, fix what is confusing, and make the site feel current again.
- Clarity auditA practical review of what visitors see, where they hesitate, and what needs rewriting.
- Copy and layoutSharper page structure, stronger calls to action, and less clutter around the offer.
- Visual polishTypography, spacing, imagery, and details that make the site feel considered.
- Practical fixesPerformance, accessibility, forms, metadata, and mobile issues handled as needed.
Useful systems
For the forms, updates, emails, and admin jobs that slow you down behind the scenes. Small fixes that make the website easier to run day to day.
- Better enquiriesCleaner forms, confirmation emails, and follow-up steps so new messages do not get lost.
- Simple updatesWays to keep menus, events, posts, or club information current without wrestling the site.
- Admin cleanupSmall workflows for spreadsheets, inboxes, reminders, and recurring manual tasks.
Not sure what fits yet? Send the rough version
How we'll work
brief → handoff01 · BRIEF
Send the rough version
A short call or email is enough. Bring the current site, a messy brief, or just the problem you want fixed.
02 · SCOPE
Get a clear plan
You get a plain-English scope, timeline, and recommendation for what should happen first.
03 · BUILD
Review as it takes shape
You see work in progress early, with clear check-ins and room to refine the important details.
04 · HANDOFF
Launch and handover
The site goes live with the essentials checked, then you get the guidance needed to keep it useful.
About
who you are hiringI'm Joe, a London-based designer and developer helping small organisations make their websites clearer, sharper, and easier to live with.
I work best with independent businesses, venues, clubs, and solo operators who need a practical website without a heavy agency process. I can help shape the message, design the pages, build the site, and make sure handover does not feel mysterious.
My background outside web work has made me fairly allergic to jargon. If something is confusing for the person using it, it is not finished. That applies to the design, the copy, the contact form, and the way the site gets updated after launch.
Get in touch
start simpleYou do not need a polished brief. Send the current site, the rough idea, or the part that feels unclear.
I'll help turn it into a sensible next step: a new website, a focused refresh, or a few practical fixes that make the site easier to run.
Use the form and I'll pick it up from there.