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Hey, I'm Joe 👋

I build the internet for fun.

By day, I'm a Clinical Dietitian. By night, I'm usually drinking too much coffee and building websites, workflows, and games. I'm just mad for it, love learning, and accidentally became useful to people.

Projects I've built

The short version

I'm just a guy in London who genuinely enjoys piecing the web together. I usually partner up with friends, local restaurants, and sports clubs to build them something brilliant because I love the process of making ideas work.

The honest truth: I'm actually a Clinical Dietitian in the NHS. I started writing code purely as a hobby, but it turns out figuring out why a website layout is broken scratches the exact same problem-solving itch as clinical practice. It's all just puzzles!

Chelsea fan · coffee addict · automation nerd · pixel art hobbyist

What I work with

Next.js
Vercel
Phaser
TypeScript
n8n
Figma

What I can do for you

Web Design & Development

Custom-built websites that look premium and load fast. No templates, no page builders — hand-crafted code tailored to your brand.

Automate the boring stuff

API integrations, custom AI agents, and RAG pipelines that eliminate busywork, freeing you up to focus on the actual business.

Branding

Logo design, colour palettes, and visual identity systems that feel cohesive and intentional.

How it works

01

Discovery

We talk. I learn what you need, who you're reaching, and what "done" looks like.

02

Design

Mockups and prototypes. You see exactly what you're getting before a line of code is written.

03

Build

Clean, fast, accessible code. No bloat. Deployed on modern infrastructure.

04

Launch & Support

Go live, monitor, iterate. I don't disappear after handoff.

Need a hand?

If you need a hand with any of this stuff, get in touch.